April 2019 PMC Lighting Featured Agent of the Month: CAL Lighting

By 04/15/2019News

PMC Lighting introduces our April Featured Agent, CAL Lighting.

Jim Smith, Western Regional Sales Manager, selected CAL Lighting to be our April Featured Agent. Jim credits the CAL Lighting team for understanding PMC’s unique Build2Spec product design capabilities and identifying the opportunity as a perfect fit for both parties. “CAL Lighting has done a tremendous job over the years of selectively utilizing PMC Lighting’s design, engineering, and manufacturing strengths to bring quality lighting solutions to customers’ difficult project applications. The extended longevity of our partnership has helped develop a strong level of trust, understanding and a knowledge of how and where to position our product solutions within a given opportunity.” 

When the renovation of Moscone Center in San Francisco CA was being planned, electrical contractor Rosendin Electric was looking for a unique downlighting solution that would increase the efficiency of the installation process and reduce the amount of labor required to connect the hundreds of LED fixtures involved in this project. Rosendin sought out the help of CAL Lighting, the premier specification lighting agency in Northern and Central California and Northern Nevada. With offices in San Ramon, Sacramento, Fresno, Ventura CA and Reno NV, CAL Lighting was well positioned to assist with the development of this challenging solution and turned to us for engineering and product development support. Working with Mike Butala, Ralph Firsching, and Patrick Spicer from CAL, PMC Lighting, led by Chief Engineer Craig Nevers, was able to design a Build2Spec product solution that met all the structural requirements of Rosendin Electric. This also provided the necessary performance and aesthetic deliverables for the remodeled Moscone Center environment. 

“The Moscone Center project was difficult and had demanding specifications. We found the engineering department at PMC to be second to none,” says CAL Lighting President, Mike Butala. “This was the biggest job that CAL Lighting has done and also the biggest job that PMC Lighting has done.” 

Patrick Spicer, Distribution & Project Sales for the Bay Area, came on board for the project at the tail end when Ralph Firsching retired. “Ralph did most of the heavy lifting on this project and was over the moon happy with the real-world application,” Patrick explains. “PMC fixtures follow up the escalators four to five stories, forty to fifty feet, and this area was a challenge to light!”

PMC Lighting is proud of our work on this project and our relationship with CAL Lighting. Because of the great communication and dedication of Mike, Ralph, and Patrick, the Moscone project was a success. We hope that Ralph is enjoying his well-deserved retirement after 20 years of service with CAL Lighting.

Ralph and one of his customers celebrate at Ralph’s retirement party.

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